How Devotion Helped Inabox Build a More Engaging Digital Experience

Inabox Storage Solutions has built a reputation for creating functional, stylish storage solutions across Australia, New Zealand, and beyond since 2018. But while their physical products were evolving, their digital presence wasn’t keeping up.

With three separate websites – one for Australia, one for New Zealand, and a global site for B2B customers – the brand’s online experience was fragmented. The Australia and New Zealand sites were little more than static brochures, missing the opportunity to engage customers or drive direct value. There was no eCommerce functionality, slow load times, and limited flexibility for content updates. Meanwhile, the global site functioned primarily as a lead generation tool but lacked a user experience that truly reflected Inabox’s growing market influence.

Inabox approached Devotion with a clear goal: consolidate their web presence into a single, cohesive digital experience that better served their diverse audiences, from DIY organisers to B2B clients. They needed a platform that would allow their internal teams to manage content with ease, support eCommerce, and deliver an engaging experience for all visitors.

Our Approach – Audience First, Design Second

Before diving into development, Devotion took a step back to truly understand Inabox’s audiences. Who was visiting the site? What were they looking for? And how could the digital experience be shaped to provide real value?

By mapping out user journeys, Devotion defined a strategy that catered to both B2C and B2B customers, ensuring each visitor was guided toward relevant content, whether that was browsing storage solutions, purchasing QR Code Stickers, or learning more about Inabox’s offerings as a stockist or retailer.

Beyond understanding navigation and content needs, Devotion also considered brand perception. Inabox wanted a site that reflected their growing reputation, reinforcing their position as a leader in home organisation. This meant ensuring the site was not only functional but also visually engaging, with a fresh and modern design that resonated with their audience.

The Build – A New Digital Foundation

Inabox’s parent company, DIY Resolutions, already had experience with Storyblok, a headless CMS designed to give content creators more control over updates while maintaining a powerful, scalable backend. Moving Inabox’s websites onto the same platform made sense – not just for consistency across the brand’s digital ecosystem, but also to make content management more efficient for the internal team.

Devotion worked closely with Inabox’s internal design team, translating their conceptual designs into a full set of wireframes. The final user interface and design system were built to balance aesthetics with functionality, ensuring the site was visually engaging while prioritising ease of navigation.

One of the key upgrades was the introduction of eCommerce capabilities. While Inabox’s storage solutions remained available through retail stockists, the brand’s innovative QR Code Stickers could now be purchased directly through the website. Devotion integrated Shopify to facilitate this, providing a simple and effective purchasing experience. Additionally, Algolia was implemented to power search functionality, ensuring users could find exactly what they needed with minimal effort.

For B2B customers, the global site now provided a much-improved experience. Rather than acting as a static catalogue, it became a dynamic resource for sales teams and prospective partners, offering valuable information and the ability to register for a catalogue and request a callback.

The Impact – A Site That Works for Everyone

The result? A digital presence that doesn’t just look better – it works better.

By consolidating Inabox’s sites and introducing eCommerce, Devotion helped create an online experience that serves both individual customers and business clients. Users can now locate stockists, make direct purchases, and engage with more inspirational content – all within a site that is faster, more intuitive, and easier to manage.

For Inabox’s team, the shift to Storyblok has meant greater flexibility and independence. Content updates no longer require a developer, making it easier to keep the site fresh and aligned with the brand’s evolving needs. They now have the ability to refine product pages, update content in real-time, and ensure that customers and partners always have access to the latest information.

The numbers speak for themselves:

• 62% increase in engaged sessions
• 133% increase in users
• 116% increase in sessions

Beyond the metrics, the new site has positioned Inabox for future growth. With a digital foundation that can scale with the business, they are now better equipped to expand their offerings, reach new markets, and continue innovating in the home organisation space.  

A Thoughtful Approach to Digital Transformation

This project wasn’t about making surface-level changes. It was about ensuring that every aspect of Inabox’s digital experience worked harder for the business and its customers. By focusing on strategy, design, and technology in equal measure, Devotion helped Inabox transform their website into a true asset – one that supports their goals, meets their customers’ needs, and sets them up for ongoing success.

If your digital presence isn’t working as hard as you are, it might be time for a rethink. Whether it’s refining user journeys, modernising your tech stack, or making your content more manageable, Devotion is here to help.